A new chapter begins
How to Improve Employee Engagement: 3 Key Steps
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Many employers provide valuable benefits, yet too often employees aren’t aware of them and aren’t fully utilising them. Employers must move beyond simply administering benefits. They should create an engaging and personalised benefits experience that enhances the overall employee experience.
According to our latest research into employee health and wellbeing, just under half (48%) of UK employees find the communications they receive about their benefits unengaging. Additionally, 35% don’t know where to find information about their benefits.1
If you're wondering how to improve employee engagement, here are three simple steps employers can take. These steps can help boost engagement levels and create a more connected and engaged workforce.
1. Moments that matter frameworks
A ‘one-size-fits-all’ approach to communicating benefits just doesn’t cut it anymore. Personalisation is key to delivering the right messages to the right people at the right time.
To help improve employee engagement, communications should reflect the diverse experiences employees face. Whether it’s
- childcare;
- caregiving;
- or gender-specific health needs such as menopause.
For instance, with 41% of parents worried about buying a home1, a personalised message that acknowledges this and suggests next steps to help, shows employees that you care about their journey and are providing relevant support.
2. Digital benefits and employee engagement software
The digital benefits experience is a vital driver of employee engagement. For a long time, many employers have focused on increasing choice when it comes to employee benefits. However, how the benefits are experienced is just as important.
By digitising the user journey through benefits navigation, organisations can reduce frustrations, boost benefit utilisation, and establish meaningful emotional touchpoints that strengthen employee connection and organisational culture.
Innovative digital solutions such as Darwin, a trusted benefits platform, or mobile applications like Benefits You App, play a crucial role in enhancing engagement by offering personalised, intuitive access to benefits.
3. Multi-channel communication
Having personalised your communications and leveraged the right benefits software to enhance the employee experience, the next crucial step is how you deliver your messages.
The method of delivery is just as important as the content itself. As employees engage with content across various channels in their personal lives—such as social media, streaming services, and digital news—forward-thinking employers are adopting a multi-channel approach.
This might include a blend of short videos or animations, printed materials, email campaigns, webinars, and on-site support from providers. By diversifying communication channels, organisations can ensure their messages resonate more effectively and foster deeper engagement.
