Change management

Corporate communications in the relatable organization

As companies rethink their voice, corporate communications functions will set the tone. But the traditional models may no longer be fit for scale.

The shift from a reactive organization to a relatable organization is here, and as companies consider how to live their values, empower their people and share their stories, their corporate communications functions must adapt to this evolution.

Mercer was approached by a client’s corporate communications function to help them do exactly that. This organization was overly focused on reactive communication, and though they had reorganized themselves in a functional model, there were still multiple, unrelated communication elements imbedded within the broader organization that were not aligned with the company’s message.

With a confluence of internal and external factors impacting the organization’s message and messaging priorities for the future, our client needed to answer several critical questions to determine how best to approach new challenges.

Are our efforts focused on tasks that will be equally valuable, or more valuable, in the future compared to today?
Does the broader organization understand and value the entire suite of services, and the strategic value, that we provide to them?
Are we sufficiently prepared, organizationally as well as through skills, to anticipate additional changes in the communication landscape down the road?

Corporate communications in the relatable organization

As companies rethink their voice, corporate communications functions will set the tone. But the traditional models may no longer be fit for scale.

With a confluence of internal and external factors impacting the organization’s message and messaging priorities for the future, our client needed to answer several critical questions to determine how best to approach new challenges.

Change management

Employee experience design

Workforce transformation

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Corporate communications in the relatable organization

As companies rethink their voice, corporate communications functions will set the tone. But the traditional models may no longer be fit for scale.