Culture: Your most valuable intangible asset 


Culture is the soul of an organisation. Whether it is strong or weak, it will be felt by anyone who encounters a business. It is a driver for – or can be an obstacle to – retaining employees and customers alike.

And while culture determines the way an enterprise is run, it also determines its ability to change. Executing business strategies or transformation plans will depend on an organisation’s curiosity and an openness to change – which are two cultural value-drivers in today’s rapidly changing world.  

Corporate culture is often the deciding factor for sustainable transformation. After all, there is no transformation without cultural transformation. Companies that understand the importance of purpose and culture are more likely to succeed in the long run. In turn, it leads to higher engagement, productivity, and retention, and creates a better working environment for everyone involved.

Our culture model

This chart shows that the purpose, artefacts, behaviours and mindsets are all a part of the culture of an organisation

Our culture model encompasses the intersections of mindset, behaviours, artefacts and purpose, inspired by the work of Edgar Schein. 

Culture is evolving. Be proactive and reinforce the elements that support your strategy and purpose.

Organisational culture is often described as the DNA of an organisation, representing its values, beliefs and behaviours. It is essential for us to recognise how our own actions may impact on creating a thriving culture. By prioritising purpose and involving everyone, we can actively assess and improve the way things are done within our organisation.
May Lee, Employee Experience and Culture Leader
Download the report to read more about what culture is and how it works, the different elements that shape it, and how to successfully transform your culture.
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