Shaping Super 2026: Australian superannuation industry analysis
Your guide to superannuation, retirement, and fund priorities for 2026
Australia’s superannuation system is one of the largest and most important drivers of retirement savings, supporting millions of Australians on their journey to financial security. As the system grows and consolidates, funds are facing new challenges and opportunities shaped by their maturity and an ageing population.
The Shaping Super 2026 report explores how these changes are influencing fund priorities and strategies for the year ahead. Whether you’re involved in the industry or simply interested in the future of super, this report offers practical insights to help navigate a rapidly evolving landscape. Download the Shaping Super 2026 report to learn more about what’s shaping superannuation today and into the future.
Scale of the superannuation system
Eight fund priorities for 2026
As the Australian superannuation landscape continues to evolve, funds face a complex mix of challenges and opportunities that demand clear focus and strategic action. The eight fund priorities for 2026 highlight key areas where super funds need to concentrate their efforts to deliver better member outcomes:
- Simplify products and propositions
- Strengthen operations and data capabilities
- Navigate an increasingly complex regulatory and governance environment.
These priorities reflect the need to balance fundamentals like member retention and value proposition clarity with forward-looking initiatives such as retirement income innovation and operational model updates. By addressing these themes, funds can position themselves to thrive amid ongoing consolidation, demographic shifts, and market pressures.
