It refers to a subfield of artificial intelligence that focuses on creating new, unique and useful content or data. It goes beyond index retrieval and pattern recognition. These systems have the ability to perform creative tasks that were once thought to be exclusive to human.

Generative AI, I think, will transform the work of gig workers by putting exponentially more power and knowledge in their hands. It's going to enable them to for much higher order work as it substitutes co-activities like information and knowledge gathering as it augments their critical thinking and their solution development expertise. And as it creates more space for them to work on, or acquire new skills.

We are just at the precipice of the impact that these technologies are going to have on work. We need to be ready to keep reinventing ourselves and our organisations and our work. So, as the next generation of AI lowers the premium on creativity, and democratises access as we've talked about here. How do we ensure that we are perpetually reinventing our business model, our workforces and ourselves?

These technologies are transforming the way interactions happen between HR and its various stakeholders between employees. And it's having a massive impact on the on the operating model and the service delivery. HR is going to be at the bleeding edge of much of this change and it needs to take the opportunity to lead the way on in in helping organisations understand how these technologies should be incorporated.