Why quality manager selection within private markets matters 

08 May 2025

In private markets, the performance gap between the best and worst performing managers may be significantly wider than in traditional public assets. As a wealth manager, have you considered how a manager’s ability to generate superior returns can be the key factor in the success of your clients' investments? Selecting the right managers is necessary for building a strong portfolio.

A disciplined selection process, long-term relationship-building, and localized research are essential for accessing high-quality investments. Are these elements part of your current approach to manager selection? By focusing on these factors, you can significantly increase the likelihood of achieving optimal performance for your clients.

Fund performance dispersion by strategy (vintage years 2005-2019) 

Fund performance dispersion by strategy (vintage years 2005-2019) Source: Pitchbook data as of June 30, 2024
The chart shows the wide dispersion of returns, between top and bottom quartile managers, across different private market asset classes.

Four key pillars for manager selection

When evaluating private market managers, wealth managers should focus on four key pillars: business management, alignment, strategy, and track record. Each pillar provides critical insights into the potential of a fund and its ability to generate consistent, high returns over time.

Further considerations for selecting managers when evaluating semi-liquid funds

The semi-liquid fund market is still emerging, making it difficult for wealth managers to find long-term performance benchmarks due to the lack of established track records. As new funds continue to enter the market, assessing those with limited histories becomes a challenge, often requiring wealth managers to rely on the managers' experience with closed-ended funds that share similar teams and processes. Valuation is another hurdle, as semi-liquid funds must accurately assess private, non-traded investments, unlike publicly traded funds that can use market prices. Managers must also ensure they can meet liquidity needs, which varies by fund strategy, and gating mechanisms, while protective, can restrict access to capital during high redemption periods. Wealth managers should be cautious not to equate a strong brand with effective fund management, as past success does not guarantee future performance, making thorough, forward-looking due diligence crucial to avoid costly mistakes. To explore this topic further and gain deeper insights, check out our blog post: Choosing a semi-liquid private debt fund in a fast-growing market.

Maintaining investments with top-performing managers requires a proactive, ongoing approach

As circumstances evolve - whether due to succession changes, partner departures, or shifts in organizational dynamics - establishing strong communication channels between investors and managers is essential to mitigate potential risks. Even with a well-performing portfolio, it’s necessary to keep an active pipeline of high-quality managers. Despite frequent claims of top-quartile performance, investors must rigorously evaluate each manager, discerning which firms truly stand out. Complacency in private markets can be costly, so ensuring sustained, reliable performance demands continuous and thoughtful manager selection.

Selecting quality managers is just one component of a successful multi-asset private market strategy

Wealth managers also require access to a comprehensive private market toolkit that encompasses strategic partnerships, SAA and portfolio construction, investment vehicles and platform access, portfolio diversification and liquidity management, as well as compliance and administration oversight.
To learn more about why top-quartile manager selection matters and how to strengthen your private market strategy, read our latest blog here.
About the author(s)
Steven Keshishoghli

Senior Researcher, Global Wealth Management, Global Strategic Research

Nick Rosenblatt

Global Wealth Manager Proposition Leader, Mercer

Mark Sheahan

Investments Director, Mercer Alternatives

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