The Marsh Global Asset Owner Barometer 2026
The discipline of choice: How asset owners are reallocating capital and strengthening portfolio control
Asset owners face an increasingly wide range of choices when considering asset allocation. While this expansion has broadened the investment opportunity set, it has also made the task of identifying the most appropriate exposures more complex and demanding.
The Marsh Global Asset Owner Barometer 2026[1] presents a picture of organizations making clearer, more selective choices.
This year’s findings help deliver a clear message. Across global institutional and wealth portfolios, strong governance continues to be an investment strength: Clear objectives, reliable information, well-defined decision-making, and the capacity to act, helps to create differentiation. Where portfolios become a collection of products – rather than a clear expression of an institution’s objectives – complexity can erode differentiation.
Global Chief Investment Officer, Investments and Retirement, Marsh
What did the research tell us:
The forces shaping near-term decisions differ from those driving long-term portfolio design. Geopolitical risk dominates the 12-month horizon, while technology and automation lead asset owners’ structural agenda over the next five to ten years. Asset owners are having to respond to current disruption without losing sight of the forces capable of reconfiguring return drivers, sector economics, and capital-market assumptions.
- 75.1% consider geopolitical risk a significant influence on portfolio decision-making over the next 12 months.
- 82.8% consider technology, automation, and broader disruption significant over a five-to-ten-year horizon.
Asset owners are directing capital toward technology faster than they are building governance around its use across their organization. Investment is accelerating across data, analytics, and operating systems, although mature systems and clearly defined investment applications remain uncommon. The gap between expenditure and governance reinforces the broader challenge of converting technological potential into repeatable investment capability.
- 57.7% identify AI tools and/or use cases as a capital-expenditure priority over the next 12 months.
- 13.3% have enterprise-wide AI controls and defined investment use cases in place.
Asset owners’ operating models are evolving more slowly than the opportunity set they are expected to support. Strategic asset allocation remains the dominant approach to portfolio construction, although organizations are introducing more portfolio-wide analysis, dynamic rebalancing, and cross-asset coordination. The pace of change is constrained by the quality of information available to investment teams, committees, and boards.
- 66.5% continue to operate within an asset-class-led strategic asset-allocation framework.
- 38.4% identify inadequate decision-quality data or analytics as a constraint on effective decision-making.