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“We must not cease from exploration and the
end of all our exploring will be to arrive where we began and to know the place
for the first time.” T.S. Eliot
I am
writing this article from Zurich – my new professional home. In some ways I have
returned to where my journey started, after working in both the US and
Asia. Maybe it is a product of that homecoming of sorts, and the fact that
this is the last in the Gullible’s Travels series, that I find myself reminded
of Eliot’s lines. For me, compiling this series has represented a
very compelling intellectual journey. If I were to summarize the most important
lesson from that journey, it is this: Employers must strive to design and
deliver retirement programs whose perceived value equals or exceeds their
economic value. Today, for many employers the opposite is in fact the
case. Perhaps it is appropriate, therefore, that this final
installment is coming at a unique point in time when human values themselves are
evolving. In this article I share my thoughts on the seismic forces of political
upheaval, economic instability and aging populations that are shaping people’s views on how best to manage the kind
of life risks that retirement plans have historically been designed to protect
us against. In so doing, my aim is to shed some light on
what I believe will be the likely trajectory for retirement plan design
in the 21st century.
Evolving valuesIn the US we have
seen that an individual who in the year 2000 had difficulty getting into the
Democratic National Convention has since risen to become the next president of
the United States. The springboard for that success is how strongly
the values embedded in his campaign have resonated, not only with the America
of today, but also with countries around the globe. Barack Obama’s message has
been characterized by many commentators as one of shared sacrifice and shared
responsibility. As someone living outside the US, I find the difference
between Obama’s approach to health care and that of John McCain’s
particularly noteworthy. Obama describes health care as a right and therefore a cost and
a risk that must be shared by society at large. McCain took the position
that health care is more of an individual responsibility. The parallel
between this health care debate and that of defined benefit (DB - shared responsibility)
versus defined contribution (DC - individual responsibility) could not be more
pronounced. While it is always difficult to interpret the exact meaning of any
election, certain suppositions can be made. Having witnessed the magnitude of
Obama's victory as well as his overwhelming popularity on the world stage, I
wonder whether his achievement might signal that the values of the global
community are becoming more closely aligned with the shared
social-responsibility approach than they have been in the past.
The demographers also have a story of evolving values to tell: It
would appear that the generation, now in their early adult years, what the
demographers call the “millennials,” has values that differ from those of prior
generations. The most striking difference is a greater emphasis on “we” and a
little less on “me.” In time, it is this generation that will come to
dominate and lead the organizations in which we work. What’s more, at the
other end of the generational spectrum, we find that in most developed
economies, the proportion of retired individuals is increasing. The role that
the values of a larger older population will play in shaping the collective
values of a society remains to be seen. It seems reasonable to speculate that
shared responsibility will have a greater importance than individual success. If
you accept this logic, then we are entering an era with large populations at
either end of the age spectrum thinking more about the collective good.
One final observation on values relates to the response to the
financial crisis. Countries acting on their own drew harsh criticism from
leaders like Angela Merkel of Germany. Ms. Merkel, like others, was stressing
the importance of a collective response. So even in a global context we
are seeing shared responsibility playing an ever-increasing
role. “So what?” you might ask. Well, if working populations
start attaching greater value to shared responsibility, then the philosophy at
the heart of 401(k)/DC-type designs (that is, “You’re on your own”) might
start to sound somewhat dated. Fortunately, shared responsibility already has a
clear-cut parallel in actuarial science: the very mathematical concept of
pooling risks. In the world of retirement plan design, this concept is most
commonly encountered in DB plan designs. The underlying rationale is that
employers should be more willing to underwrite the primary retirement-related
risks than individuals. By creating a shared risk pool that covers the whole
workforce, the expected financial outcome becomes more predictable.
Could this evolution in values mean that in future years we’ll see
a strong trend back toward the DB plans of old? Probably not. It could,
however, translate to a significant slowing in the migration from DB to DC
plans, as employers see their workforce placing increasing value on DB-type
designs. Indeed, that slowdown may be facilitated by a stronger trend toward
risk-sharing between employer and employee, instead of simply the risk transfer
philosophy enshrined in DB-to-DC plan conversions. It could also signal an
important evolution in DC plans, with perhaps increased pressure to make them
more DB-like. This could manifest itself in a number of ways, and guaranteed return funds
or funds offering smoothed returns may gain popularity. Employers may see greater
pressure from their employees to use collective buying power to negotiate better and
more creative terms for converting DC balances at retirement to include at
least some longevity protection.
The
role of trust revisitedThe liquidity crisis triggered in
part by banks no longer lending to each other has served as an important
reminder that money doesn’t make the world go around – trust does. Indeed one
might argue that it is a massive erosion of trust that creates a recessionary
environment in the first place. In retirement terms, the erosion
in the value of DC balances as a result of what has happened could easily
translate to an erosion of trust between employee and employer. What will
happen within organizations that have introduced DC plans in recent years?
In some countries, the gap between the “haves” and the “have nots” has widened.
In the retirement world, the “haves” are those who remain in legacy DB plans,
while the “have nots” are often newer employees who have recently joined and are
now members of the kinds of lower-cost DC plans discussed in the first article
in this series. Many countries now have DC plans that have been in force long
enough for meaningful balances to have been accumulated. In
the context of a society, an increasing gap between “haves” and “have nots”
often manifests itself in the form of a breakdown in trust in government,
resulting in social unrest. A similar phenomenon could occur within
companies maintaining this DB vs. DC retirement plan disparity. For employees
and their unions, recent events will bring into clear focus differences between
the programs being offered by their employer to different generations. The
resulting erosion in trust could require a difficult return to the negotiation
table. Companies faced with such pressure to reassess the design
of their retirement programs should realize they are entering negotiations
with good opportunities to engage in give-and-take type bargaining. Challenging
times should translate to an erosion of the “entitlement mentality”; workforces
will want security - they will recognize that times are tough.
For the “haves,” this could translate to a willingness to make
concessions on the cost side, driven by a need for continued security and fears
that the desire to cut costs may drive employers to the alternative of a pure DC
arrangement. For the “have nots,” perhaps it will manifest
itself as pressure to readdress the imbalance in risk-sharing, with employers
being asked to take back some of the risk. As we learned in the first article in
this series, companies have more financial risk-management tools available to
them today than ever before. These could be used to manage design
concessions. Greater risk-taking by the employer could perhaps be traded
for greater cost-sharing with employees. In uncertain times,
trust between employer and employee plays an increasingly important role in
levels of employee engagement. Employees’ perceptions of their employer
may change. In good times, they might see their employer as a means of
accumulating wealth. In bad times, the need for security can translate to
employees seeking greater levels of guarantees in their labor contract.
Arguably more so than any other element of a company’s total
rewards spectrum, your retirement plan design has the best potential to engage
your workforce in an emotive way and in the longer term. After all,
retirement plans protect your employees against some of the greatest risks they
face in their lives:
- Dying in service without adequate financial protection for surviving
family members
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- Becoming permanently disabled
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- Outliving the capital accumulated to provide income in their old
age
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Companies serious about
increasing trust levels and, therewith, engagement levels may increasingly look
to their retirement arrangements as a tool to support that effort. Success goes
beyond changing the design of the plan itself; it extends to successfully
packaging and communicating it so that the complex financial instrument -
the retirement plan - can be understood and
appreciated.
More frugal times
Most experts, including the International Monetary Fund, are predicting a
global recession. This development points to a need for a fundamental change in
the nature of the dialogue between employer and employee. For some
employers, this may simply mean a greater focus on cost control.
To get value from every dollar spent, other employers may choose a
different course: addressing the gap that exists within the rewards
programs, between their perceived value and their economic value. As we learned
in the second article in this series, nowhere is this gap more pronounced than
in retirement plans. Offering choice is a low-friction way
to channel contributions to the benefits that employees value most. Involving
employees in decisions generally increases perceived values. We might expect
this trend to continue, perhaps through retirement plans playing a larger role
in flex programs. We should also see pressure on programs to lose
some of their rigidity as they adapt to the needs of different groups and
generations, possibly first in the area of how employees retire. Designs that
facilitate phased and flexible retirement should gain more prominence,
particularly in geographies or industries where the aging problem is most
acute. It will be interesting to see the extent to which global
companies allow their local programs to be customized to the needs of their
local populations. Certainly, my travels have taught me how values vary
from country to country and how those differences manifest themselves in
different regulatory frameworks for corporate retirement plans. If companies
become serious about customizing their benefit programs, this should inevitably
translate to greater diversity in plan designs around the world. In frugal times, employers may find it hard to enhance
benefits. That doesn’t mean they can’t improve the packaging or some aspects of
the package. Significant opportunities exist to increase levels of
perceived value simply by explaining to employees the value of what they already
have. Employers maintaining DB plans, in particular, will find the
greatest potential to readdress the imbalance in the perceived versus the
economic value.
More regulated times
In the wake of massive interventions by
governments in the operation of private companies, we can safely predict that we
are entering an era where we can expect greater levels of regulation in the
financial markets. Many of us have welcomed the direction that regulatory
frameworks such as Basel II for banks and Solvency III for insurance companies
have taken. A natural response to recent developments might be to dismiss these
newer frameworks. I doubt this will happen. Instead, I think we can expect
greater rigor in their application. This could be significant for corporate retirement plans as their
regulatory framework is likely to take a step forward based on the principles
applied in the regulation of financial institutions. The implications of
this on plan design are hard to predict at this early stage – it will depend on
the regulations. If they are deemed onerous, they may prove a catalyst in the continuing
DB-to-DC migration. If the regulations are reasonable - for example,
supporting shared risk designs - they may support companies in conveying
a message of trust and security to their workforce.
The nature of our destination
Well, the 21st
century hasn’t as yet delivered on its greatest promise – the flying car. That
being said, I think my iPhone is pretty cool. Perhaps the promise of the
21st century will prove to be not one of technology, but rather one of evolving
values. If the polls and the demographers are to be believed, these are values
that put greater emphasis on shared responsibility. What’s more, we are entering
an economic climate that may very well reinforce those values, with people
increasingly worried about their own security and becoming more
risk-averse. What is clear is that we are entering a period of greater
austerity, where every penny spent must count. Moreover, if that penny
cannot be made to count, then it will be taken away through measures to reduce
employer cost and risk. What does this
mean for the design of retirement plans? The answer is far from
clear-cut. There are forces at play that could lead to more sophisticated
designs that rebalance the perceived value versus actual economic value equation
through risk-sharing and other measures. There are also forces at play that
point to more of the same, that is, a continued migration to DC plans and cost
reduction. Inevitably, both sets of forces will play a major role in shaping
plan designs in the years ahead. In simplest terms, this translates to a far
more diverse future, a diversity that will be brought about by plan designs
that:
- Evolve in line with changing values and put greater emphasis on “we”
and less on “me,” with a chance that the traditional DC value
proposition may appear somewhat dated
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- Are packaged in a more accessible and emotive way to readdress the
perceived value versus actual value gap
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- Are designed to better target actual spend to the different needs of
a diverse workforce
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- Are more varied as companies explore ways to meet the very different
needs of their global workforce
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- Will deliver greater levels of security and guarantees than have
been demanded in the recent past
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- Will be constructed by renegotiating the employer and employee
contract with a view toward mutual benefits, with the employer offering
greater security and employees offering greater participation in cost-
and risk-sharing
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- May be required to operate in modern but complex regulatory
environments
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So, my fellow travelers, our journey
together has found its destination. For me, it has been a fascinating one. It
started where all actuaries like to start, with numbers, but somehow found its
way to an ending grounded in values. So, can I say I know this ending for the
first time? No. For me, like the promises of this century, the promise embedded
in the words of T.S. Eliot remains as yet unfulfilled. Perhaps this is not so
surprising. Even in the short space of a year, the force of time and evolving
values has changed the very home from which we started this journey and the
place at which I have now arrived. This alone may mean
that we should all take a second look at the plan designs we thought appropriate
just one year ago. Or maybe it points to a new type of destination that is to
be found in this century - destinations are not places of perfect understanding but
instead places where we find ourselves equipped with better questions. Indeed,
it occurs to me that testing against the above principles may be more helpful to
a complex multinational grappling with what plans to offer or change than
adhering to a list of contribution rates or benefit details.
For my part, I can say that I will look to the future of our chosen topic
with a profound sense of curiosity. For those of you who have traveled with us
through the four articles in this series, I thank you for your sustained
interest. As I sign off, I will leave you with another Eliot quote to
ponder: “What we
call the beginning is often the end. And to make an end is to make a beginning.
The end is where we start from.”
The author would like to especially thank Roberta Burns
and Peter Bowers for their support in compiling the Gullible's Travels series.
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