Preparing your employees for a global pandemic: A guide to developing a communication response

Mercer’s Communication for Impact™ (CFI) approach applies a rigorous, strategic methodology and a robust set of tools to the communication process, from broad organizational communication to HR program implementation.

Our sequence of context assessment, strategy development, execution, and measurement allows an organization to diagnose its communication needs accurately and to address them – with built-in measures of the return on investment.

Communication for Impact is a unique and systematic approach to communication strategy and execution.

Preparing your employees for a global pandemic: A guide to developing a communication response includes Mercer’s proprietary communication models and methodologies such as:

• LILI™ (Lead, Involve, Listen, Inform); and
• Mercer Change Dynamic™.

How to use the guide

Preparing your employees for a global pandemic: A guide to developing a communication response has been developed to assist you evaluate the communication issues and challenges within the context of your organization and to prepare a communication strategy and a tactical response for the anticipated avian flu pandemic.

When developing your communication strategy you should think about:

1. How are you going to maintain a minimal level of productivity?
2. How are you going to communicate quickly and effectively with employees and other stakeholders?

The related WorkBook provides these tools and frameworks for you to complete as you work through this guide with your organizations’ leaders and communication teams.

How to obtain a copy?

For a copy of Preparing your employees for a pandemic: A guide to developing a communication response and the related workbook for US$ 1,500. This also includes one-on-one discussion with a communication consultant for up to an hour. The communication consultant can talk you through the communication guide and answer any questions you may have or just talk about your communication preparation more generally.

If you would like to purchase a copy or to find out more about how Mercer can help you prepare your communication response, please contact  Sandy Hutchison on +61 3 9623 5555.